Privacy Policy

Last Updated: April 28, 2025

Introduction

SmartSupplementGuide (“SmartSupplementGuide,” "we," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or interact with our website (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site.

Information We Collect

We only collect personal information that you voluntarily provide to us, as well as certain technical information automatically collected when you use our Site. This includes:

• Personal Information: When you fill out forms on our Site (such as newsletter sign-up or contact forms), we may collect personal information you choose to provide, such as your name and email address. Providing this information is completely voluntary, and you will always have the choice whether or not to disclose it.
• Usage Data: We also collect certain information automatically about your visit to our Site through cookies and similar technologies (see Cookies and Analytics below). This usage data may include your IP address, browser type, device information, pages or content viewed, and the dates/times of your visits. This information helps us analyze trends and improve the Site’s functionality.
  
  

How We Use Your Information

SmartSupplementGuide uses the information we collect for the following purposes:

• To Communicate with You: If you provide your name and email address, we will use this information to send you our email newsletter, marketing updates, or respond to your inquiries. We will only send you marketing emails if you have given clear consent (such as by subscribing via a sign-up form), and you may opt out at any time (see Email Marketing and Your Choices below).
• To Improve Our Website: We use usage data and analytics to understand how users interact with our Site. This helps us optimize content, troubleshoot technical issues, and enhance user experience. For example, analyzing which pages are most visited allows us to provide more of the content our users find helpful.
• To Ensure Site Functionality and Security: Cookies and similar technologies help us remember your preferences and ensure the Site functions properly. We may also use data to monitor for fraudulent or malicious activity and to maintain the security of the Site.
• Legal Compliance: We may process and disclose your information to comply with applicable legal obligations, enforce our Terms and Conditions, or respond to valid legal requests (such as subpoenas or court orders).
  

We will not use your personal information for any purpose that is not outlined in this Privacy Policy without first obtaining your consent.

Cookies and Analytics

Our Site uses cookies and third-party analytics tools to improve functionality and analyze usage:

• What Are Cookies: Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your browser and remember certain information. We use cookies to provide core site functionality (such as navigating between pages) and to remember preferences (for example, your cookie consent choice, if applicable).
• Analytics (Google Analytics): We use Google Analytics, a web analytics service provided by Google, to collect information about how visitors use our Site. Google Analytics uses cookies to gather data such as your IP address, browser type, pages visited, and time spent on the Site. This information is transmitted to and stored by Google on their servers. We use these analytics to compile reports and improve the Site. (Please note that Google may also use the collected data for its own purposes; you can review Google’s own Privacy Policy for details on how Google Analytics works.)
• Affiliate Tracking Cookies: Some of the links on SmartSupplementGuide are affiliate links (see our Terms and Conditions for more details on affiliate links). When you click an affiliate link, a cookie may be placed on your browser by the third-party affiliate program to track that you were referred from our Site. This cookie is used solely to credit our Site with a commission if you make a purchase; it does not contain personal identifying information about you from our Site.
• Your Choices for Cookies: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. You may also delete cookies stored on your device. Please be aware that if you disable or delete cookies, some features of our Site (especially those reliant on cookies) may not function properly. However, you will still be able to browse the informational content on our Site.
  
  

Email Marketing and Your Choices

We value your privacy in email communications. If you subscribe to our newsletter or provide your email to receive updates, we will use your name and email address to send you the content you agreed to receive (such as supplement guides, news, promotions, or other updates from SmartSupplementGuide). We will only send you marketing emails if you have given us explicit consent to do so (for example, by checking a sign-up box or confirming your subscription).

Consent: By providing your email and confirming your subscription, you consent to receive marketing communications from us. We will always respect your decision if you choose not to receive these communications.

Opt-Out: You have the right to opt out of our email marketing at any time. Every marketing email we send will include an “unsubscribe” link at the bottom. Simply click the unsubscribe link, and you will be able to stop receiving future emails from us. Alternatively, you can contact us directly (see Contact Us below) to request removal from our mailing list. We will process unsubscribe requests promptly in compliance with the CAN-SPAM Act and other applicable regulations. After you opt out, we may still send you non-promotional emails if necessary (for example, a direct response if you emailed us a question), but we will not send marketing or newsletter emails unless you re-subscribe.

Sharing and Disclosure of Your Information

SmartSupplementGuide respects your privacy and does not sell your personal information to third parties. We also do not share your personal data with third parties for their own marketing purposes. We only share your information in limited circumstances, as described below:

• Service Providers: We may share information with trusted third-party service providers who perform functions on our behalf. For example, if we use an email newsletter service (a mailing list platform) to send out our emails, we will provide your email address to that service. Likewise, our use of Google Analytics means that certain data (as described in Cookies and Analytics above) is collected by Google. These service providers are contractually obligated to protect your information and only use it for the specific services they are providing to us.
• Legal Requirements: We may disclose your information if required to do so by law or if we in good faith believe such action is necessary to (i) comply with a legal obligation or regulatory requirement, (ii) protect and defend the rights or property of SmartSupplementGuide, (iii) prevent or investigate possible wrongdoing in connection with the Site, or (iv) protect the personal safety of users or the public.
• Business Transfers: If SmartSupplementGuide is involved in a merger, acquisition, sale of assets, or other business transaction, user information (which may include your personal data) could be transferred to a successor or affiliate as part of that transaction. If such a transfer occurs, we will ensure the privacy of your personal information is maintained and give you notice before your personal information becomes subject to a different privacy policy.
• With Your Consent: Aside from the cases above, we will obtain your explicit consent before sharing your personal information with any third parties for purposes not described in this Privacy Policy.
  

Importantly, we do not sell or rent your personal data to third parties for any purpose. This includes not selling personal information to data brokers or advertisers. (For California residents: In accordance with the California Consumer Privacy Act (CCPA), we also confirm that we have not sold personal information in the past 12 months, and we do not have plans to do so.)

Data Security

We take the security of your personal information seriously. SmartSupplementGuide implements reasonable administrative, technical, and physical safeguards to protect the data we collect from loss, misuse, unauthorized access, or disclosure. These security measures include, for example, using secure socket layer (SSL) encryption for data entry on the Site (if applicable), maintaining up-to-date software, and restricting access to personal data to only those employees or service providers who need it to perform their duties.

While we strive to protect your information, please understand that no method of transmission over the internet or method of electronic storage is 100% secure. Although we work to safeguard your personal data, we cannot guarantee absolute security. You transmit any personal information to us at your own risk. If we become aware of a data breach that affects your personal information, we will notify you in accordance with applicable laws.

Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. SmartSupplementGuide is a U.S.-based website, and we aim to comply with all applicable U.S. privacy laws and regulations. We also strive to honor important privacy principles such as transparency and user control. Your rights and choices may include:

• Access and Update: You have the right to request access to the personal information we hold about you and to ask that we correct or update it if it is inaccurate or outdated. For example, if you have subscribed to our newsletter and your email address changes, you can contact us to update your details.
• Opt-Out of Marketing: As noted above, you may unsubscribe from our marketing emails at any time. We provide an easy opt-out mechanism in each email. You may also disable cookies via your browser to opt out of analytics tracking (see Cookies and Analytics for details).
• Deletion (Right to Erasure): You can request that we delete the personal information we have collected from you (for instance, if you want us to remove your email from our database entirely). Note that we may need to retain certain information for record-keeping or legal purposes (for example, to prove that we honored an opt-out request), but we will comply with deletion requests to the extent required by law. California residents have a right to request deletion of their data under CCPA, subject to certain exceptions, and we extend similar consideration to all our users.
• California Privacy Rights: If you are a California resident, CCPA gives you specific rights such as the right to know what personal information has been collected, the right to request deletion, and the right to opt out of sale of personal information. As stated, we do not sell personal information. If you have questions or requests regarding your personal information under California law, you can contact us (see Contact Us below) and we will address your inquiry in accordance with applicable law.
• Do Not Track Signals: Some browsers offer a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Currently, our Site does not respond to DNT signals, because there is no consistent industry standard for compliance. We will update this Policy if that changes in the future.
  

To exercise any of your rights or if you have any concerns about your personal data, please contact us (see Contact Us below). We may need to verify your identity before fulfilling certain requests (for example, requests for access or deletion), to ensure that we do not disclose or delete information to the wrong person.

Children's Privacy

SmartSupplementGuide is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13 years old. In accordance with the U.S. Children’s Online Privacy Protection Act (COPPA) and other applicable laws, if we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records as soon as reasonably practicable. If you are a parent or guardian and you believe that your child under 13 may have provided personal information on our Site, please contact us immediately so that we can take appropriate action.

We also recommend that minors who are at least 13 years old seek permission from their parents or guardians before providing any personal information online.

Compliance with U.S. Privacy Laws

SmartSupplementGuide operates in the United States, and we comply with applicable U.S. privacy laws and regulations​. This includes, but is not limited to, compliance with federal laws such as the CAN-SPAM Act (which governs marketing emails and gives you the right to stop unwanted emails) and relevant state laws such as the California Consumer Privacy Act (CCPA) for eligible California residents. We conduct our email marketing in compliance with the CAN-SPAM Act by always providing truthful information, our physical mailing address, and a clear way to opt out of future emails. We also honor valid requests under state laws like CCPA regarding access or deletion of data. We do not engage in practices that would violate these laws, such as selling personal data or failing to honor unsubscribe requests. If you have any questions about our legal compliance, feel free to reach out to us.

Please note that if you are accessing our Site from outside the United States, you are voluntarily transferring your information to the U.S., and your data will be processed and stored in the U.S. (where data protection laws may differ from those of your country). By using our Site and providing your information, you consent to this transfer, storage, and processing in the U.S.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective when the revised Privacy Policy is posted on this page, with an updated "Last Updated" date. We encourage you to review this Policy periodically to stay informed about how we are protecting your information. If we make significant changes to how we handle personal information, we may provide a more prominent notice (such as a banner on the Site or an email notification, if appropriate). Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of those changes

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: info@smartsupplementguide.com

We will do our best to respond to your inquiry in a timely manner and address any issues you may have. Your privacy is important to us, and we welcome your feedback.